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Most Recent Posts

Fall 2017 Fashion Trends

Effortless, sustainable shopping from and for YYC’s fashionistas that is right on trend for Fall. Another fashion season is upon us and if you’re like most people, Fall is your [...]

Dressing your body type

We’ve all done it, picked up a magazine and idolized how great celebrities look. But do they really have better bodies than the average person? Or is it [...]

Keeping it cool and professional

With the recent heat waves Calgary has been experiencing it is quite tempting to wear as little as possible and just be out sipping on margaritas. Unfortunately, most [...]

The Story Behind the Label, IMA Wear

Sara Eden, with her inspiring words & creative spirit. @imalovesong / www.imawear.com What made you make the leap to designing and developing your own brand/label? When did you [...]