We carry TISH jewelry at both of our locations and people always gravitate toward her simple, elegant designs. She has a pretty, versatile cohesive collection and we are happy to work with Lateisha, where in turn we are supporting each other’s business!
1) What inspired you to start your own jewelry line?
I have always dabbled in jewelry making when I was a kid. I started out making friendship bracelets. I didn’t get more serious until I moved to Calgary from Ontario and made jewelry as a creative outlet being away from family. It has become much more than a creative outlet now and I have found my passion in making beautiful things for women.
2) What’s your favourite thing you can tell us about what you do and why you do it?
My favourite thing is the designing portion. I love creating pieces that people will love. I take a lot of time in thinking out my upcoming pieces. It can be a process, but I feel like I am getting better at it each season!
3) What has been the most difficult thing you have had to do in creating your own jewelry brand?
The most difficult thing that I have done so far is a minor rebrand! It is a lot of work to go back and change stamps, packaging, logos and all marketing material. Although my business name remained the same, I changed my logo over a year ago. I couldn’t be happier with what I have landed on; it represents exactly how I want my brand to look in the eyes of my customer.
4) How do you find the competition in Calgary and the online world?
Jewelry is such a competitive space in general, and there are many very talented makers here in Calgary, as well as online. The thing with jewelry is, every maker has their own style, and not every shopper will have the same taste. I enjoy seeing what other jewelry makers come up with that fit within their own little niche.
5) What do you think has helped make your brand successful?
Staying true to my style and what my brand represents. With each piece of jewelry I keep in mind my focus or mission, which is to create pretty and simple pieces of jewelry that can be worn casually throughout the day, but also transition well into the evening. I also put a big focus on the quality of the supplies that I use. A lot of trial and error has happened to find the right supplies for my pieces! I am very happy with the outcome thus far.
6) What advice would you give someone who wants to follow their passion and needs a push?
If you are truly passionate about something, you should go for it! Life is too short to not do what makes you happy. It may seem scary, but more likely than not you will make it work! The best thing I did for myself was starting my little jewelry business!
7) What do you love about your business being in YYC?
THE SUPPORT! YYC has such a supportive community in terms of people who love shopping local, as well as other local makers. I have made many good friends here in YYC that are makers themselves. It’s always great to have people to run your ideas by. There are also a lot of workshops put on throughout the city with a focus on entrepreneurship, which have helped me out tremendously.
8) Where do you see yourself in 10 years?
I would love for my online sales to really take off! That way I can focus more on the designing aspect and not so much time spent at markets. Although I don’t think I would ever quit doing markets totally – I really love interacting and meeting the people who love my jewelry. Who knows, maybe one day I will have a little shop to call my own!