Local Blogger Spotlight #3

Local Blogger Spotlight #3

The lovely Kemi of…


1) What inspired you to start your own fashion/lifestyle blog?

I’ve always wanted to be a fashion designer. I grew up with my grandmother who was a seamstress. I loved helping her and looking at all the British and European fashion catalogs she had. I had the intention to start a clothing line, which has now evolved into helping women with their personal style. While I worked on launching my clothing line, I was inspired to start a fashion blog to get my name out there.

ASOS Dress / Zara Print Jacket / Michael Kors Bag /Charles David Shoes / Jewelry by ULOV, Bracelets4Humanity, Coutu Kitsch

2) What do you feel makes your blog different?

When setting up my blog I did a lot of soul searching to make sure I was doing something worthwhile. I realised that I didn’t want to just show outfits, but also find ways to inspire women to follow their passions as I was trying to do. This also led me to start interviewing inspiring women entrepreneurs in “The Brazen Woman” segment on my blog. I wanted to share their stories, their entrepreneurial journey and how they are changing the world around them.

3) What keeps you motivated?

I’m motivated when I meet people I don’t know who recognize me by my blog name, saying they were inspired by something I wrote. It gets me really motivated and excited that my blog is doing what I truly want it to do –  inspire people.

Club Monaco Vest / Papillon Top / Prada / Pretty Loafers / Prada Saffiano Bag / Jewelry by ULOV & Alora Boutique

4) What do you love about having your blog based in YYC?

Through my interviews I have met some truly amazing women in Calgary who are blazing trails and doing amazing things in their areas of expertise. It is also amazing to see how they collaborate, help and lift up one another and also inspire others. It is not about competing and tearing people down. That makes Calgary truly a great place to be, especially if you are looking to start a business, because you have an amazing network of women behind you, cheering you on.

5) What can readers/followers expect to gain from your blog?

Readers can expect styling tips on how to put outfits together and personal styling services. They should also expect to learn about women owned businesses in Calgary and hopefully be inspired by their stories.

BCBG Vest / C’est Moi Liquid Leggings / Ted Baker Clutch / Zara Heels / Jewelry by Apryl Dawn, Tish & Bracelets4Humanity

6) What are 3 things you think the general public doesn’t know or understand about the real work involved with being a successful blogger?

  1. Building a website yourself when you are starting off is a steep learning curve – it requires a lot of patience and a lot of trial and error before you get it right… or you could pay $2k + to have it professionally built for you – but you still have to learn how it works.
  2. Navigating the world of social media and how to use all the various platforms as a promotional tool and not for entertainment is a completely different ball game and a full time job.
  3. The time it takes to put an outfit together, take and edit pictures, create content and images to go with those pictures, get it on the blog and promote them on social media to get people to see it is mind boggling.

7) Tell us one thing about yourself that most people wouldn’t know?

I moved to Calgary from Edmonton to get my Masters degree in Sustainable Energy at the University of Calgary.

All items modeled by Kemi are available at our Victoria Park location: 1002 Macleod Tr SE @salvedgefashion

By |2018-03-29T18:12:49+00:00March 28th, 2018|